Just like comedic timing, design has calculated execution. Combine visual elements with content, you have information. Present information with intention, arrange it so concepts and data can be absorbed quickly, you have design. Design has purpose, poise and—with careful delivery—power.
Central to surviving as a business is creating legitimacy. In an online world, false information is more readily available than valid information; you must create a sense of trust between your online presence and your users. Communicating authenticity can be difficult. But, by combining high–end design with organization and structure, your online presence will instill trust and maintain interest.